Articles are a means of marketing your blogs and websites to readers as well as search engines, totally free of cost. Articles form one of the most important ingredients of Internet Marketing. Articles written by us are required to be submitted to article directories. They should contain enough information required to satisfy reader's curiosity but articles must always be written in such a manner that the reader is left wanting for additional information at the article's end. Links can be place to your blogs or websites for increasing traffic and improving their page ranking in the various search engines.
Articles help in improving our website's page ranking in various search results on keyword phrases or keywords which are relevant to our website's content. The also help in providing attraction to blog or website visitors for appreciating and linking your site or blog from some other newsletter or site. Articles help in increasing the trust and confidence levels of your customers towards your company and website.
Importance of Keywords and Quality:
Two areas should never be ignored while writing articles, either by some ?ghost writer' or by you. These are keyword phrases and keywords which are responsible for getting your article found in various search engine results and for increasing the trust and confidence of your readers, your articles must have informative content and good quality. Only when the readers will feel comfortable about the article's information and quality, they will click on further links for the purpose of doing business with the article owners.
If your article's content and quality is good, you will also gain the benefits of indirect marketing as satisfied readers will pass on their experience and information of clicking on your blog or website to their family and friends in a positive manner. Recommendations from delighted customers are the best form of marketing.
Problems and Solutions:
Two problems that are associated with article marketing are shortage of time as well as kills. Website owners prefer to spend time on their work and business and not many article writers are available for satisfying your resource requirements. Copying articles from the internet and linking them to your site is called plagiarism and offenders are liable for jail time or hefty fine. So, what else can be done?
Articles can be submitted to your website as well as linked back. This creates a situation where both articles and website are the winners. By placing articles which are rich in content and having reciprocal links to your website, increases your website's viewership. But you should take care to ensure that each article has enough variation so that search engines will consider each article as an original one.
If you want to truly experience the advantages of good articles, try the original ones. Numerous original article writers can be found by searching entrepreneur sites like eLance. You would find a number of freelance and part time article writers who demand just minimal fees. With a bit of effort you can acquire good articles having all the keyword phrases and keywords that people are searching for.
Whatever investment that you will need to make for the purpose of these articles, it will always be worthwhile. By writing individual articles about the benefits offered by you and linking them back to your webpage, you can reap monetary benefits. As you are the copyright holders of these articles, you can use them the way you want. Articles help in building websites and businesses and as they grow, you will be required to write more and more articles and then you would definitely not be having any second thoughts or apprehensions about writing articles.
Posted on: April 18, 2011 If you enjoyed this post then why not add us on Google+? Add us to your Circles