You might have emptied your pockets in marketing your website and maybe on the moon about how informative and detailed your content is, but wait is the user who surfs your site satisfied? Persuasion begins with the words itself; if your words are not aptly organized then they will not have the desired effect upon the user.
If you want that your web writing to be acted upon the way you want, then follow three tips-
Material should be relevant
Words should be persuasive
The web layout should be proper
If you are basically concerned about the search engine optimization of your website then keep this mind that the spiders of the search engine crawl for content which they will then provide as the results for various searches performed.
Don’t mistake search engine optimization as merely insertion of keywords. Writers should know where the keywords can be inserted such that they do not look out of placed or forced. The relevant copy needs to be constructed about the keyword which should be of optimal quality.
A persuasive text will be that which speaks to people from various walks of life with varying need. This is because which could be very important to someone could be immaterial to the other person. So the copywriter’s copy should be such that it speaks to all and engages and motivates them.
To be able to cater to the needs of different personas the copywriter needs to empathize with their needs, no matter that the two of them have completely different personalities. Effective presentation is what matters most on the web, this is because, the web is neither a direct marketing medium, neither a print medium.
Effective presentation can be carried out through using the right number of highlights, the headers and the sub headers, embedding text links, arranging the copy in the eye tracking principles way. To be able to create a persuasive momentum is very important for every copy writer, ‘click here’ is not the link that should be seen on your page but rather ‘call to action and point to resolution links’ are what is required.
If you are having a website that sells products to its customers then you need to follow the adequate sales pitch to clinch that perfect deal. Your headline has to be just perfect; it should involve double the amount of effort than the other content; this is because the interested party will be attracted towards your site on the basis of this alone.
Thus your headline should stand out even out of context, so the person who is interested should need to follow the link. Your style of writing should be such that the user should feel that he/she is being given a personally guided tour of the store, being led by the hand even.
The sub headings for your products should be nothing short of accurate because a majority of the users will not read your copy but will scan the product headings. To be able to guide the customers to the product of your choice, you should be aware what a customer surfing your site will be feeling.
The emotion of the customer needs to be capitalized on to make you get that perfect sale.
So happy writing and money making.
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Posted on: April 18, 2011 If you enjoyed this post then why not add us on Google+? Add us to your Circles