Google has rolled out its latest Penguin 2.0 update which has created a stir among the webmasters and is the hot topic of discussion at present. Like the earlier version of Penguin, the recently updated Penguin 2.0 promises to be deeper in targeting the webspam with the help of its modified and updated algorithm that firmly focuses on penalizing the websites violating penguin algorithm update.
Embedding plenty of unnecessary links and low profile backlinks could lead to penguin penalty for your website. So, to avoid such a mess it is recommendable to prepare a list of all low quality backlinks and ask that website's authority to remove your links from their websites. If it does not work, you can also remove those links using Google's disavow tool.
Quality of Content:
Content is the most important thing that creates major recognition to your website. So, rely on high quality content instead of publishing contents overabundant with key words, duplicate contents and irrelevant contents that could lead to a penalty by Google penguin update . To resolve content issues you need to find the duplicate contents using tools like CopyScape and rewrite them using appropriate keywords and proper links and references.
With the launch of Penguin 2.0 Google is now going to limit the number of visibility of a website on its first page for a specific search item. Moreover, it will follow the process of showing cluster results for the rest of the pages.
Exact Match Anchor Text:
Google Penguin 2.0 algorithm update is going to penalize your website if you use the same keyword for numerous times in anchor texts. So, to avoid such penalty you need to avoid using the same anchor texts frequently and try to change the keywords with more relevant term.
The updated Google Penguin 2.0 would make a penalty for overabundance of irrelevant backlinks on your website. You can use Google's disavow tool to remove all back-links from unnecessary websites or request the website owners for the same.
Balance of Back-Links:
Gathering numerous backlinks in in very short time could cause trouble for your website as the penguin 2.0 algorithm and lead to penalty. So, you are advised to get backlinks with websites of high reputation rather than from low-quality websites with low domain authority.
With the launch of the latest update of Google Penguin 2.0 , google has made it almost compulsory for the websites to follow violate Google's Webmaster Guidelines violating which could result in penalty for them in form of downfall of search engine rankings, Page Rank, web traffic and more.
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