Tips to Overcome Google Penguin Update 2.0

Tips to overcome Google Penguin Update 2.0 include anchor text diversity, rich content and improved links. Avoiding all tricks and working for quality in terms of audience rather than that of search engine can bring back the lost ranking.


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Is your website affected by the recent update in the Google Penguin algorithm, we bring you few tips to overcome Google Penguin update 2.0 affects. The Google Penguin update named Penguin 2.0, which rolled out on May 22 of this year affected the ranking of many websites globally.

SEOs are now wondering how to bring back the lost ranking and what went wrong? While releasing the new update Matt Cutts, head of the webspam department of Google said with this update Penguin is going deeper. Some people misunderstood it that previous update only targeted homepage and the new update will target the inside pages as well.

Actually, what Matt Cutts believed that Penguin 2.0 is just an enhanced version of already existing Penguin algorithm. Just that this update will strongly try to stop web spamming and bring forth quality results in search engine.

Following are few tips to overcome Google Penguin update 2.0 also here are the very reasons why your websites ranking took a dive after the update.

Anchor Text Diversity

What SEO do in blogs and websites is that target one or to keyword and use it for link building. This is a hazardous for a website and same was made clear by Google. Websites using similar keyword for anchor text were penalized. It is advised to mix up and spread your anchor text, try to use partial matching anchor text or simply use "Click Here" anchor text. Quickly stop or no follow or remove similar anchor text. Being variation in your Anchor text.

  • Rich Content
  • Duplicate content or content with just keywords or pages with no content at all should be stopped with immediate affect. There are times that a person is redirected to a page having no content what so ever or the page content is very poor. Google has time and again said that such pages will not be entertained. Now poor content pages and websites having such pages are being cut off in ranking. Use content that actually informs people about something and is knowledge rich. Remove blank pages or keyword stuffed pages.

  • Improve Links

Paid links are the biggest target of Google Penguin 2.0 this time. Google has unfolded its wrath on websites involved in sponsored link. SEO used to target certain keywords and paid for links, but such scheme offends the Google Webmaster guideline and it is taking serious action on it. Also unrelated links and links from spam or poor quality websites are also being penalized. Avoid links from low ranking or poor websites. Immediately "No follow" all paid links. Use guest posting to get quality links to our website.

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Tips to Overcome Google Penguin Update 2.0

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