Google Penguin is an algorithm that Google uses to restrict spam websites or blogs. Till today, Google has rolled out three updates to original Google Penguin. With Google Penguin latest update, it is trying to improve the quality of search results for users.
Matt Cutts, head of Google webspam team announced the latest Google Penguin update 2.0 on May 22, 2013.
Penguin previous updates:
Google Penguin 2.0 affected about 2.3% of English-US queries. It will also affect other languages with more webspam.
According to Matt Cutts, Google is going deeper with this update and more sites will be impacted by this than previous Penguin updates. However, he did not elaborated on what he means by deeper.
With the response by people, it has been understood that websites carrying out black-hat SEO, automated back linking, using advertorials to give links to their websites, etc, have been hugely affected by this update.
Google has clearly said that one must nofollow the link to such advertorials or required action will be taken.
However, this update has also positively affected some websites and blogs, which have shown a jump in search engine results because of their original, informative and genuine content and no fake back-linking.
Some people have misunderstood the meaning of "going deeper". They believe that previous update only affected the homepage of the websites and not other pages but with what results have shown is that the whole websites were affected by the previous updates and with "going deeper", presumably Google means that this affect will be made stronger so that still prevailing websites can be cut down.
How to save Websites from Google Penguin 2.0 update:
In order to save your website from this update, remove all the junked spammed content from the websites like having links just to attract traffic but no real content on it.
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