Google Penguin Update 2013

Google rolled out an update 2.0 to its Penguin algorithm that filters the search engine results by showing the best websites on top. Google Penguin 2.0 was rolled out on May 22 2013 and is aimed to improve the quality of search results.


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Google Penguin is an algorithm that Google uses to restrict spam websites or blogs. Till today, Google has rolled out three updates to original Google Penguin. With Google Penguin latest update, it is trying to improve the quality of search results for users.

Matt Cutts, head of Google webspam team announced the latest Google Penguin update 2.0 on May 22, 2013.

Penguin previous updates:

  • Penguin 1 released on April 24, 2012
  • Penguin 2 released on May 26, 2012
  • Penguin 3 released on Oct. 5, 2012

Google Penguin 2.0 affected about 2.3% of English-US queries. It will also affect other languages with more webspam.

According to Matt Cutts, Google is going deeper with this update and more sites will be impacted by this than previous Penguin updates. However, he did not elaborated on what he means by deeper.

Impact of Google Panda 2.0: which websites will be impacted

With the response by people, it has been understood that websites carrying out black-hat SEO, automated back linking, using advertorials to give links to their websites, etc, have been hugely affected by this update.

Google has clearly said that one must nofollow the link to such advertorials or required action will be taken.

However, this update has also positively affected some websites and blogs, which have shown a jump in search engine results because of their original, informative and genuine content and no fake back-linking.

Some people have misunderstood the meaning of "going deeper". They believe that previous update only affected the homepage of the websites and not other pages but with what results have shown is that the whole websites were affected by the previous updates and with "going deeper", presumably Google means that this affect will be made stronger so that still prevailing websites can be cut down.

How to save Websites from Google Penguin 2.0 update:

  • nofollow the advertorials.
  • Improve your site structure
  • Improve the navigation in your website
  • Use Social networking websites for promotion among people to generate traffic and back links.
  • Use Video-sharing websites to promote your content.
  • Use Documents, slides and PDF to promote your websites.
  • Guest posting can be used to increase awareness about your products and services. Also it helps in giving links to your website or blog.

In order to save your website from this update, remove all the junked spammed content from the websites like having links just to attract traffic but no real content on it.

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Google Penguin Update 2013

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