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Google Penguin Update at a Glance

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Google Penguin 2.0 is the recent update of the Penguin algorithm that filters the spammy website from the rest and bring forward quality websites in the search results. All ethical ways and tactics are being penalized heavily by this update and around 2.3% of English searches have been affected.

We all get fairly astonished at the grand success of Google, the world's number 1 search engine which is equivocally admitted to be the flag bearer of modern computing after Microsoft and befittingly Google continues to work in fulfilling its commitment in improving web experience, especially in relation to search. The latest Google Penguin update is just a step towards that. Google webmaster guideline has specific set of rules that apply to all websites and blogs and these are the rules that primarily make a consensus on what are ethical and what are unethical practices for the sites in using web for their presence and how these practices can either improve or deteriorate the experience of a web user. In conformity with these guidelines from time to time Google tried to enter the scene with varying levels of algorithms like Google Penguin, Google panda and Google to detect and punish unethical, deteriorating practices from the web search. Let us understand what SEO is and what the Google Penguin update is meant for it.

A web search is the most crucial and fundamental part of our web experience as primarily to gain access to diverse information and areas of knowledge and expertise we depend on the search engine that delivers us the long list of websites with the relevant content we have asked for. As more relevant a site or blog or web address is in relation to the searched keywords higher up the search ranks it is presented. Unquestionably a higher rank on the web search directly gets translated into more volume of traffic and consequently more revenue from the site.

Now this question of revenue from your website or web presence can be approached in multiple ways. You can earn revenue by linking other sites, by engaging yourself in affiliate marketing, selling commodities through an e-business model or simply through visitor input on the links. While Google webmaster guideline approves pursuing business interest, you just cannot pursue business interest using by coming on the search ranks while not creating any relevant content or adding value to the searched keyword. Besides other algorithms latest Google Penguin update is just the algorithm geared towards putting an end to such practices.

First Google Penguin update was released on April 24, 2012 and since then there has been 3 more updates released including the latest Google Penguin update 2.0 released this year April. Though Google Penguin update is particularly geared towards down ranking those websites violating the webmaster guidelines, it is particularly focused on a number of key areas that are mostly misused by internet marketers to come up the search ranks. Webspam is said to be the most vulnerable area to attract penalty following this new algorithm update followed by cloaking, duplicate content, bad link scheme, keyword stuffing and above all poor and little content above the fold. As Matt Cutts, Google's distinguished engineer behind the move puts it, the latest Google Penguin update is certainly going to penetrate deeper into the sites and as estimate goes it is going to affect somewhere around 3.1% of English queries in the search engine worldwide.

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Posted on: June 13, 2013

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