There are few do's and don'ts when it comes to recovering from the recent major Google Penguin update, which hit the ranking and search visibility of websites across the world. Websites in the eyes of Google involved in Black-Hat SEO and Grey-Hat SEO techniques have been hit harshly. SEO must make sure that they are using the right plan to revive their ranking. But first what is Google update and why did it affect your website?
Matt Cutts on May 22 2013 announced that a new Penguin 2.0 update has been released, which will be the update of the year 2013 and will "go deeper". Like all other Google algorithm updates, Penguin 2.0 also aims at providing quality results in search engine. This update is specially focusing on Paid Links, duplicate content, keyword stuffing and anchor text.
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