Google has just released the latest update of Google Penguin as Penguin 2.0, which has created a buzz among the SEO and webmasters due to its upgraded algorithmic update that is likely to create more problems for the websites counting high on manipulative links in their profile.
The major problem lies on the websites which heavily rely on search engine optimization for generating revenue as the recently launched Penguin 2.0 promises to be more aggressive in focusing on backlink patterns, anchor text, and manipulative linking tactics commonly deployed by the SEO's to increase website ranks on search engine.
Identifying the potential threat of penalty by Penguin 2.0 algorithm update, SEO's and webmasters are desperately trying to find out various ways to overcome the situation. Following the strictness of Google in the recent Penguin algorithm update, the concept of real SEO strategy has taken a turnaround, which is now more focused in getting recognition by brand building rather than using unnecessary backlinks and key words for search optimization.
Real SEO Strategy to avoid Penalty
Real SEO strategy has emerged to be the best and effective tool to overcome the threat of Penguin algorithm update penalty and hence followed by the SEO's across the globe extensively. Some of the major real SEO tips for optimizing website without violating the algorithm of Penguin are:
Recognizing the need of target audiences:
A webmaster or SEO should first identify the key requirements of the target audiences of their website frame their strategy accordingly. Do not try to enrich your website with overabundance of key words rather focus on long tail and important key words embedded in quality articles that would certainly help you retain your site ranking.
'Content is king', always remember this. So, try to give important information to the end users for free. Moreover, try to articulate your website through quality content, which is the key factor to increase viewers in present time. Flash latest news and breaking news on real time basis, which can be an added advantage. Implementing such strategy would help you gain recognition, social spread, and backlinks automatically, which will work in your favour.
It is very important to lay emphasis on brand building through effective promotional activities. However, applying SEO strategy of online marketing would not work now. So, try the traditional marketing tools such as press releases, events and other techniques.
Effective and quality content could be the major strength of your website. So, the webmasters need to promote the quality content via different media to get their content noticed. They can use email marketing, social media, community forums, and guest blog posting for spreading your content to mass. This will help you bring into notice, the excellent content and ultimately supports in search engine optimization.
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