Learn How to Recover a Business from a Google Panda 4.0 Penalty with making these changes describe here quickly?
The latest Google Panda update has taken many websites and SEO strategies by tenterhooks. The burgeoning tension is how far and deep the effect of this new algorithm update will be. Launched in 2011 Google Panda is the search engine algorithm from Google to evaluate website traffic and search ranks on the basis of content quality. Google Panda 4.0 is the latest algorithm within just a few months from the launch of last Google algorithm update of Google Penguin in last year. These two back to back updates apart from creating confusion may prove to be more challenging for the webmasters. While the focus of Google Penguin has been an all round elevation of web standard and SEO practice, Google Panda is mainly focused on high quality content. Here are some effective ways to recover a business from Google panda 4.0 update.
What Google Panda is all about?
Google Panda is a search engine algorithm targeted to reward sites with rich and valuable contents over sites with poor contents. It is needless to say that the reward is nothing but hike in search engine ranks while punishing refers to getting down in ranking. Other search engine algorithm like Google Penguin also works in the same manner but it has other things to consider besides content to influence ranking. Link scheme, technical aspects, navigation, site design, sociability of the site, there are multiple aspects that can either influence search rank positively or negatively. On the other hand Google Panda as a search engine algorithm will only influence ranking in respect of content quality. Google Panda was first launched on 2011 with an objective of rewarding sites with quality content in the search ranks and punishing the depreciating ones and since then it has undergone several updates. Google Panda 4.0 is the latest update of the algorithm with more rigorous focus on content standard and quality.
No more spamming
You may have been through quite a number of times doing spamming but this time this newest algorithm update can show the harder side on such tactics. Yes, according to Matt Cutts, all spam queries are going to be the prime tar since get of this new update. Spam queries as a SEo practice is already blacklisted by Google and most other major search engines and again this new update is going to strike its hammer on it.
Strict No to Copied and Churned Content
Those days are long gone when plagiarized content or copied text can be found with sites with good search engine ranks. But churned contents still rule the web to a great extent and still a lot of sites manage to maintain their search rank with contents that is similar to other sites though not exactly copied. Ultimately churned contents are depreciating for the users as they fail to add value. Google Panda 4.0 update believed to have something to do with churned contents as well. Churned contents are not copied but being low quality in itself can be punished in search ranks.
Focus on High Quality Original Content
If negative aspects are taken as something to avoid at any cost just because you do not want to hit by this new algorithm update, then obviously high quality original contents in your site will affect your ranking positively following this update. The content must be unique at any cost which means the same content should not be similar with any other site on the web. Secondly the content must be expert sounding rather than a very basic and general one. What almost everyone knows how that would create any value for the reader, isn't it? Thirdly content must be enhanced for readability in every possible way. For instance using less jargon, using less complex sentences, less repetition, to the point writing with sub-heads, bullets, etc. and incorporating interactive features within the content may have a better chance in the search ranks.
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