What is SEO?
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In this article you learn about SEO (Search Engine Optimization) and basics behind the Search Engine Optimization. These days search engine optimization is necessary in order to get good free traffic on your website.
What is Search Engine Optimization?
Search Engine Optimization or SEO for short is modification done in the web site
design, coding, content and/or structure of a web site in an effort to achieve
the higher ranking within search engines. Search Engine Optimization are done to
attend the highest ranking in the search engine results for some targeted
keywords or key phrases.
Search engine optimization can be enforced on the
website while designing it or can be performed after a website is designed. It
is a technique that can be used to develop a website, which is search engine
friendly. Most of the search engine uses a software called "crawlers"
or "spider". The main motive of these software are to check the
website create their index (search engine index).
The method of getting search result is different for each search engines. Search
engine applies many techniques to index the web pages and include into its
directory. So the next time if your web page ranking high within one search
engine and not in another then do not bother, it's because of different
method used by these search engines. To rank higher in all the search engine you
can do the things which is used by all search engines. You have to track
all the changes happened in the search engine operation or method of spider
software for getting search results and accordingly modify your web sites.
The process of search engine optimization includes the optimization of the
following items:
- Analyzing Site
- Site Designing
- Promotion of website and
- Maintenance of website.
Important things to be remembered while
Optimizing Your Web Site
A better optimized site rank high. Optimizing a
website is not about tricking with the search engine, instead you should design
your site both search engine friendly and human friendly. Many people
spends lot's of money and uses latest technologies to achieve the target
business by their website, but unluckily sometimes they fail in achieving.
So it's essential to optimize your site in right way, in order to get successful
online business by standing ranking-high in major search engines and able to
attract lot's of clients. For optimizing a website always plan a good strategy.
Search Engine Optimization Strategy:
- Research your keywords
- Check rankings with search engines
- URL Submission
- The Title tag
- Meta Description and Meta Keyword Tags
- ALT Tags
- Content of the page.
- Link building
Search Engine Optimization Strategy
It is vital for every website that wants to stand
rank-high in major search engines, to plan a strategy before developing or while
optimizing an existing website. A well planed strategy can help in achieving the
targets easily. A well optimized site attract targeted traffic by attaining very
high positions in the search results.
Search Engine Optimization Strategy can including;
:: Give relevancy Title
A title is nothing but a focal point of the content written in your page. It
gives the main idea of whatever written in the page. Whenever search engine
searches for any topic it always checks the title and subtitle of the page
first. So it becomes important to give an appropriate title and subtitle,
sometimes a relevancy keyword can be useful in Title. But remember it should not
be too long, at most it could be 80 character long. A short and relevancy
title can help to rank higher in search engines.
Title can be defined as:
<Title>Page Title</Title>
Title always follows closing tag and written in Head tag.
:: Meta Tag Operation
Meta tags are used between <head> and </head> in the html
document. Meta tags are also know as hidden tag, which provide the information
about the page to the search engines. Although not all the search engines use
these tags but many do. Meta tags are of different types namely Description,
Keyword, Robots, Revisit After, Author, copyright, Distribution, Language and
ranking meta tag that can be used to provides information of the page. But if
the main motive of using meta tag is to improve the standing in search engines,
one should focus on keyword and description Meta Tag.
Note: Meta Tag does not have closing Tag.
Description Meta Tag :: By using the Description tag we can give the details
about our services in short. Most of the search engine use meta tags to display
the description in search result, and others use it to decide the ranking of the
page. The length of description tag should in
between 150 to 200 characters or can be less depending on search engine
requirement. The Description tag can be written as fellow:
<META name="Description" content="Search Engine optimization
services.">
Keyword Meta Tag :: Sometime keyword's are used to determine the ranking by
search engines. These Keywords are defined using Keyword Meta tag. In this tag
we can define our all keywords relevancy to our page content. The limitation of
this tag is 200 character or less. This Tag can be defined as:
<META name="Keyword" content="SEO, SEO jobs, SEO optimization
technique.">
Note: The Description and Keyword Meta tag should be defined only once.
:: Content writing
You should write good contents for your site. The content should be readable
by humans and it should also contains your targeted keywords. But keep in mind
that keyword spamming is also detected by search engines. Also write the news
and some tutorials and submit it to content directory.
Keyword: A Particular word or often phrase which
helps you to search relevant information by typing in search engines or finding
from database. These special word named as keywords, which could be related of
any information or websites on the web. For example a job related site targets
the keyword such as job, IT job, etc...
These significant words can be used in Title or heading of the page so that they
can be searched easily without putting much efforts.
Research keyword: is a process of searching good, effective, common and
popular keywords, which is relevant to the information provided on your website
and mostly used for search query.
Some people usually tries to find these keyword or phrase by searching in search
engines with different keywords. So, think of what people is looking for and
adjust your page content accordingly. But nowadays you can easily get keyword
research software available with many companies at low price or free to
download. These type of software not only saves your time but also gives you
some popular and effective keywords to stands rank-high in search engines.