Google Penguin 2.0, which has been released by Google on 22 May 2013 has become the hot topic for discussion among the webmasters and bloggers presently as many websites have already lost their ranking heavily since the introduction of Google Penguin. The search engine results have been badly affected due to presence of spammy links in large numbers.
According to a blog posted by Matt Cutts in his official blog post: "About 2.3% of English-US queries are affected to the degree that a regular user might notice. The change has also finished rolling out for other languages world-wide. The scope of Penguin varies by language, e.g. languages with more webspam will see more impact."
Bloggers across the globe are concerned about losing their traffic and web ranking significantly due to Google's penguin algorithm update and searching for different alternatives to Recover Blog From Penguin 2.0 Update Penalty. Here are some basic tips that could help you recover your blog from Penguin 2.0 penalty:
Linking:
A low quality link profile is most commonly caught by penguin penalty. Low quality profile can be inferred to posting spam comments on different blogs, linking websites with low domain authority and embedding irrelevant links in your blog. Moreover, to avoid such linking's first analyse your backlinking using various tools like Ahrefs, Open Site Explorer and then enlist the low domain authority links and email them polietely to remove that rink. Moreover, you can also use Google's Disavow Link Tool to disavow such links. Thus by embedding quality backlinks on your blog, you secure yourself from penguin penalty.
Content:
Content is a major part of a blog to be successful as adding low quality content in you blog can make you a victim of Google's penguin penalty. Low quality content refers to copied contents, keyword rich contents, non-relevant contents and missing contents. So, to avoid such case you need to focus on quality content, which should be original and embedded with only necessary links.
Exact Match Anchor Text:
The recent penguin update could penalize exact match anchor text keywords so avoid using same key words plenty of time in your blog or website content. So, try to use different key words by using different types of anchor texts such as Exact Match Anchor Text, Partial Match Anchor Text, Zero Match Anchor Text and Branded Anchor Text.
Balancing Backlinks
Do not use typical SEO strategy flood your website with overabundance of backlinks in very short period as this could lead to downfall of your website ranking as well as penguin penalty. Always keep in mind the link ratio that you are putting in your website by maintaining a proper balance between dofollow and nofollow links.