For close to two consecutive decade internet as a marketplace for enterprises not only continued to grow but continued to push the frontier of existing web user interface, technology and design further away. The emerging top internet marketing trends will make us realize the dimension that this new era of interaction between technology and enterprising interests taking. Let us here have a brief recap of the top internet marketing trends.
- Targeting mobile users
- Being more appealing through visuals
- How your campaign fits to the content
- Video marketing
- More granular social media marketing
- Using state of the art SEO tools
- Targeting niche social networks
- Content rich website with unique and befitting design
As all estimates indicate very soon mobile computing devices, smart phones and other internet ready mobile phones are going to replace the traditional computing hardware as the most popular hardware and platform for accessing internet. Already in many developing nations mobile internet users have far outnumbered the so called computer users. Naturally across the enterprises and internet marketers targeting mobile users is the most dominant trend. Even various web technology platforms are also following the same trend. The latest example is HTML 5. So while the world goes mobile, marketers can only make them suitable to this new reality.
'Looks good and sells good' can be an old proverb befitting to typical buyer behavior, but it is equally a deciding factor and one among the top internet marketing trends. How electrifying and brand new your advertisement campaign looks really matters. It has always been a dominating trend in any form of marketing campaign and still now is.
For an internet marketer besides all others it is increasingly a viable question whether the content in the page befits the campaign. Besides a tech article you cannot expect a better value proposition with a marketing campaign on hair oil. So if your advertisements cannot find their befitting match in content, your internet marketing is sure to be a miss.
Marketing through web video is the most dominating trend of internet marketing. As all statistics indicate a great majority of video watchers share video links with the fellow users. The impact of video is far richer than the text and other modes of internet marketing.
Social media marketing with more granular approach to details is one of the top internet marketing trends. Now all that tweeting and Facebook marketing does not work unless you have an eye for detail. The successful marketing campaign tends to be more contextual and more specific in behavior of intermediate participants.
Using most advanced state of the art SEO tools for different purposes of your marketing campaign is a significant area corresponding to successful outcome. From email marketing to website analysis to page speed testing all are important steps to finally make your advertisement campaign reap success.
If you are a tour operator travel forums and travel chat rooms should be your primary target. So it is no longer simply social media marketing with big brothers like Facebook, Twitter, Google Talk that is going to work. The niche social media is coming of age and offering really a niche client base for your products of that same specialty. That specialized approach is going to be the future of social media marketing and so is one of the top internet marketing trends now.
A green looking website with lots of natural flora and fauna in display along with a old world wisdom engraved in some old papers really looks befitting for a Ayurvedic medicine producer's website. Similarly a automobile makers website is about presenting speed, maneuverability, comfort and leadership in its design aspects. Moreover besides sleek and befittingly charming design you must provide the reader genuine value to stay in between the pages. So, great navigation friendly site with attractive content and presentation is just the other way around of this top internet marketing trend.