You can proudly boast off your most sophisticated design that you believe would provide you a real edge over your competitor websites or you might have updated all your pages with really informative, well written and unique SEO content from time to time or maybe you have invested a premium on building a really business specific and revenue targeted link schemes, but no matter you did whatever to roll a great SEO campaign everything boils down to your website traffic that actually translates into your website revenue. Thus to track website traffic is one of the most important steps to measure the success of your SEO campaign or measure your website standing in the overall competition. To track website traffic and measuring various qualitative attributes is important for your web presence to reap better revenue and make your own niche identity. Here we would provide all aspects in detail that are instrumental in not measuring quantitative value of web traffic but equally for gaining insight into the typical traffic behavior trends.
Google analytics
Google analytics is the most acclaimed and popular online mechanism to track website traffic. You can assume Google's brand image to play main role behind it, but even if you compare any other similar service online Google analytics is simply far ahead of the rest because mainly of its specific approach to every attribute concerning web traffic. From multi channel conversion visualization to separate statistics and graphical data presentation on daily visits, traffic types and country wise traffic timing, on sight real time activity analysis and social networking activity of the traffic it is just the best net traffic analyzing tool.
Learning to analyze your web traffic
Learning to analyze your traffic is one most important thing when you are concentrating on stats and analytics tool to track website traffic. If you can properly understand where are your visitors coming from and their motivation in visiting your web page you can be rest assured that you know much more than any analytics tool regarding traffic at your website. But analyzing traffic behavior is not so easy a thing as you think. As your business grows with the increase of traffic volume your website become too heavy with hundreds of pages and links and so it becomes more difficult for you to analyze each separate traffic category and sources and their typical net behavior and corresponding attributes. If you think an analytics tool is all that you require at the end of the day you might end up experiencing sudden down turn of your traffic volume. As your web presence grows bigger you just cannot rely on the so called flat statistics, but increasingly involvement of your SEO experts and analysts would be crucial to provide a more edge to your competitive approach.
Other tools
Though there are many other stats and analytical tools few could ever match the competence of Google analytics. There are some tools that are good for beginners, while some are good for advanced websites with higher volume of traffic. A few tools that can be recommended for you to track website traffic include Search Status, Alexa, Quarkbase, Quantcast, StatsAholic, Website Grader, Stat Counter and AWStats.