Search engine optimization is technique to make websites user friendly. Search engine optimization can be classified into two main categories namely
White hat include techniques which are recommended as good design techniques. While black hat techniques are those techniques which are not approved by search engines by considering it as spam and thus crashes out after a span of time.
Google trend, which is used for keyword analysis is neat tool for SEO. As soon as the user enters five keyword phrases, Google will show line chart of comparative volume trend of last two years. Today along with maximization of keywords, linkage between the sites is equally important.
Answers to below mentioned three questions can help you in optimizing a search engine.
Once a site owner efficiently answers these questions, then he/she can create the best search engine optimization plan for the site. Here are some of the recent trends to enhance ranking and optimize website for search engine optimization.
In brief, we can say that search engine optimization is the most versatile internet marketing tool and should be implemented and utilized by its websites. This will lead them towards top ranking position in search engines. As present, Google occupies only 35-40 percent of search engine market share, while yahoo and msn has take over remaining 40-50 percent. After creation of website, if no one visits them, it leads to loss for the owner, because no traffic means nil profit. Thus, websites must be optimized and should satisfy all need of the search engines. We must note that, 80% of the internet traffic is directed by search engines. Thus, in this world of competition, it is very much essential to implement search engines optimization techniques.
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