caller tunes case study

Caller Tune Case Study ABC Corp is a new telecommunication player in India. The company was a player in the GSM space and had a pan India License. The company provided very good service and as a result added millions of customers in a short span. As a value add, the company introduced â??caller tune serviceâ?? in select circles and it became a huge hit. Hence the company decided to extend the service to different circles. The company also proposed to create a separate team to handle the caller tune service and wanted to create an I.T solution to support to the caller tune service. The customer needs to walk-in to any outlet of ABC Corp or call a toll free number to subscribe to the service. The customer rep will take the customer details and register the customer for the service. There is a wide variety of songs available in the catalog. The different categories of caller tune services are as follows : 1) General service: A particular song can be made as the caller tune for all callers 2) Love-line service :A particular song cab be made caller tune for a specified number 3) Group Service :A particular caller tune can be made a caller tune for a group of numbers, subject to a cap of 5 numbers The base tariff rate is as below 1) For Case 1 :the charge is 84 rs per month 2) For Case 2: the charge is 118 rs per month 3) For Case 3: the charge is 217 rs per month When the customer registers for the first time, there is a one time registration charge of 212 rupees. There is also an annual charge of 300 rs for the customer of caller tune service. The customer also gift a caller tune to a subscriber of ABC Corp, this attracts a one time cost of 140 rupees and the caller tune will be valid for one month. There are certain categories of songs which are in premium category. If such a song is selected, a premium of 20% is charged on the base tariff. The company has a discount scheme for loyal customers of the caller tune service. If a customer gives a business more than 500(excluding registration charge/annual charge) the company gives a discount of 10%. The software should generate an invoice and once the payment is made a bill is generated (Call center customers get the invoice/make payment at the nearest outlet of ABC corp.) The application administrator can add/modify categories/rates and can make all necessary changes in the application. The company also expects reporting functionality for the software. An indicative list of reports is given below, but it is expected that the software solution create as much reporting functionality as possible. Reports on customer details Reports on customer who opted a particular service Most popular caller tune/caller tune service Revenue reports based on various services.