Social Media Marketing
Do you know that your postings on the Facebook, Orkut and Twitter can get you a well-paid job? Thanks to social media marketing, a new trend in marketing that has become quite popular with the increasing popularity of social networking sites. In a nutshell, social media is any online portal, community or technology that can be used to spread a wide range of information in the form of text, video or images. As all the major companies want to make their presence felt across the social networking sites, as these are easy ways to meet the potential customers, hence having a twitter and facebook account works to their advantage. As the consumers and audience today have become interactive leaving no chance to express their experience-good or bad- about a particular product so having someone to disseminate right things about the company or products always work to the advantage.
The job of social media marketers implies planning and assisting the social media initiatives and open channels of conversation across various groups. The incumbent is also expected to search and analyze the ruling content across different channels. It is also expected to have an eye on recent developments in social media.
Who is the right person for the job?
An analytical bent of mind along with a sense e of business is the essentials for being successful in this field. The incumbent should be very clear in mind that he is here to do business and not to just connect with the people. The incumbent should be a good communicator. A background in advertising and PR is an added advantage.
The field is very rewarding and even a beginner can get Rs. 2 lakhs per annum. The salaries grow with work experience.
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