Google has started a new campaign for Indian people to persuade them to search everything and anything on its search engine. Google aims to simplify the search for Indians and provide quality and related result to the queries. Instant answers will be provided to the queries.
Google is bringing internet technology to your every day life where you can query about the weather of your city, which place to have dinner, where to travel in winter, flight and railway timing.
Google will provide the search results of your queries in the form of information cards that appear above search results. This new search style is available for both desktop and mobile.
Google in their official statement said that they want to become an ideal assistant to people in their day-to-day life. It understands exactly what you mean and gives you back exactly what you need.
This new Google search feature for Indians is part of its Knowledge Graph which is aimed to learn the exact ideology of people and give them what they want. If you have types the name of famous personality or a movie, it gives you the result with an addition of related search results so that it becomes more convenient for user.
Google wants to move beyond Keywords, on which it has relied since the beginning but now it wants more than that. Actually understanding what people want and giving them more than that is what perfect search engine is, atleast in the eyes of Google.
With this new Start Searching India campaign, Google wants to convey to people that there are very easy and convenient method to search every small thing related to life. And now that more number of people are using internet either on tablet, smartphone or desktop, it has become necessity to provide simpler ways to search things that gives out quality and desired results. This is what Google is trying to give to its user.
Indians can visit the official page to know more about how it works and what it can offer to you: google.com/insidesearch/landing/startsearchingindia
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