In presenting here the most important areas of SEO strategy we must note the faster pace that the SEO practices are changing. All search engines, particularly Google being in the leading position with highest market share and defining role for some years are continuing to be stricter, finer and more specific about their webmaster guidelines. The successive updating of algorithms with objectives of punishing devaluing SEO practices and simultaneously rewarding legitimate and web enriching SEO practices are continuing to shape SEO and creating better place for web users and a tougher ground for lazy webmasters to compete for the search ranks with weaker contents and clever tricks. After the latest Google penguin update it is nevertheless clear that no longer any questionable or backdoor tactics to come up the search ranks would meet any success and on the other hand websites with rich content, quality link scheme, rigorous social media marketing and faster and smarter operational aspects like page link speed, upload speed would be favored more and more by search engines and consequently dominate search ranks. Let us introduce ourselves to most important areas of SEO strategy.
There is no area as important as content concerning your SEO strategy and your strength and weakness in this area is directly reflected in your search ranks. You cannot cite any example where with a weak content a website is hitting Google first page search ranks simply on the merit of better link scheme, great social media presence and so on. Even though such thing happens sometimes it would increasingly become uncommon with the new Google penguin update going deeper this time. Users search web for content, it may be for satiating their curiosity, hunger of knowledge, purposive aspects, entertainment or countless other things that the readers are interested in. More informative, unique, endowed with better presentation, insightful content is more it is valued and enriching and so it is reflected on the search ranks. If you can diversify your content with images, befitting audio visual material poured in between, it can fetch even better outcome. Though other determinant factors would also have their roles but all can wait as long your content is in consideration.
Among the most important areas of SEO strategy your link scheme is the second most important one to put you either on good notion of search engine webmaster or in bad book. Links are attributes that make your web presence richer, stronger and reflects your connections among the websites of your niche specialty. If you can direct the reader to other sites with quality content on the same topic and similarly can get traffic through other sites it undoubtedly can let you enjoy better traffic and search ranks. On the other hand if the links on your webpage are not relevant at all for the users or else they direct the users to somewhere to make business or product promotion unrelated to their query they are part of dubious link scheme that invites punishment from search engine. To make a better link scheme guest posting is a good strategy, especially from the sites of considerable web presence or reputation.
Social Media Marketing
You can share your content with millions on the web, influence them, buy their favorable opinion about the content and make your branding seamlessly and through all these gain great traffic mobility and search ranks thanks to rigorous social media marketing. Social media marketing is the irreplaceable attribute of modern SEO strategy and there is no better way to influence the search engine from an outward perspective than that.
Though many still remains a little uncaring about it the speed at which a webpage downloaded has always been one of the most important areas of SEO strategy. Just ask yourself, would you stand the boredom of waiting for minutes for a web page to download on your screen even though your internet connection is working just fine and other sites are easily showing up in seconds? Yes page speed and speed of your content links can make a bad experience for the user and they may not hold on to their patience more than just few seconds and this obviously would result in decreased traffic. Google is taking the aspect more seriously and considering indexing such low speed sites, especially after new Google algorithm, Google penguin update.
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