Every Google algorithm has created some uproar among the websites in consideration to getting scheduled by Google or in relation to getting the search ranks affected, but until now the latest Google Penguin update stands as the most deep treading algorithm to strike more websites with detrimental practices for the users. While there can be tons of prescriptions and suggestions to save your site from Google penguin update all are not realistic enough to change your web face as quickly to evade the wrath of Google. At best you can focus on the Black Hat SEO tactics to replace first and then gradually can consider replacing those Grey Hat ones by coming on to the mainstream path of White Hat SEO. While some tactics are supposed to pay you in the long run some are important for immediate result to take effect. We would focus here mainly on those areas that can quickly make the difference as to save your site from Google penguin update.
In the post Google Penguin Update scenario many websites simply deserve to be punished because of their lousy link profiles. Purchasing link, link exchanging are some of the common practices for making the link portfolio of a website. Yes, with great number of links your site certainly is supposed to carry weight and can make impression in search ranks but those poor quality links that guide the reader to places where they feel themselves cheated, are equally detrimental to your reputation and in the post Google Penguin Update scenario chances are very low that you can get away with such deplorable tactics. To save your site from Google penguin update it is advisable to only invite good links from quality websites of your specialty area and try to use guest blogging from such sources to utilize their quality links to build a quality link scheme.
Marketing your content is not a onetime static job, but rather far from it. It is a day in and day out process with wide ranging of web marketing maneuverability. While a shrewd social media promotion is one important aspect of content marketing, promoting content through promotional video in different websites, using podcasts, infographic blog posting, writing guest blogs in different websites about your products and services are some of the most important content marketing techniques that can reap huge benefits in the long run and can be effective to consolidate your position as a website facing the Google Penguin Update.
After all the best content technique, marketing and link building said and done if you cannot provide your user an easy to use interface to easily navigate between pages and various functional areas of importance within your website, the fruit of your labor is actually lost. You cannot expect a web user to hang on before getting the idea of how and where to get to read the required content. In most cases today's web users can permanently harbor a annoyance about your site if your web design is not smart enough to provide an easy navigation throughout its pages.
No longer, one cannot expect Google to put up with such filthy SEO techniques and especially as the Google Penguin Update is taking deeper look into your pages to find out the deplorable Black Hat loopholes such openly scandalous techniques can really put your site under scanner. As per Google webmaster guideline a maximum of 5% keyword density is all that requires for the crawler to locate you and according to the quality of content place you on the search ranks and so actually higher keyword density is detrimental to the content quality and can invite punishment.
Hidden content is which is created to come up the search ranks and serves no purpose as for the web user and so it remains hidden and instead the user is addressed with the business promotions or similar business driven motives that do not have any relation with the content user is searching for. Hidden content is the most deplorable Black Hat SEO tactics that Google is determined to wash out and so if you are still going with it, think of immediately replacing it with some amount of genuine content to save your site from Google penguin update.
Copied or duplicated content might have lost the ground already following previous Google algorithm updates, but churned or slightly altered content is still a practice across many websites who try to hit the search ranks with such technique. Maybe you have long considered the technique as a smart move to evade webmaster guidelines but Google is going to be smarter enough this time with latest Google Penguin Update simply because Google will only judge by the new deliverable in respect of content quality rather than churning the same thing in a different package.
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