Big Data is the collective name which is used for hardware and software system which is used to handle large set of data and process it in fraction of milliseconds. Its technology for managing unlimited data with unlimited processing power, while maintaining the criteria of fast data processing.
In current digital age Big Data is playing a big role in the market, and the Big Data is considered to be big bucks. Many companies are trying to purchase large data sets and analyze huge set of information which gathered from various source such as marketing, building, businesses etc. to extract information for business growth.
Companies can use the Big Data to help the customers in various ways. Let's discuss all these one by one.
Predict the customer requirement
Companies can use the Big Data and predict the possible products for customers and present them before customer asks. This increases the changes of sales and also reduces the time spent by customer in finding product of their choice.
Provide customers data in meaning full format
These days customers are using various gadgets and generates huge set of data. But these data in unanalyzed format is not useful, companies can analyze these data and provide data back to client in meaning full format to surprise them.
Improve customer service
Customer service is very important these days and companies can use the Big Data technologies to support customer. If customer calls the call center, Big Data technologies should be used to quickly access user information and provider best service using various machine learning technologies.
Identify customer dissatisfaction and solve them
Big Data technologies can be used for analysis of customer and come up with the way to solve customer issue. This will increase customer satisfaction and help companies to make strong customer base.
Improve Healthcare system
Healthcare industry can use the Big Data technologies for providing better treatment to the patients. Additionally predictive analysis can be used to provide health guideline in advance. This helps to reduce the healthcare cost and improve the life of customer.
There are many uses of Big Data for the analysis of various data and provide better service to customers round the clock.
Better service to customer
Big Data can be used to analyze the data using Big Data technologies better services to client. This improves the customer satisfaction. Customer data is very valuable to companies and with the help of Big Data following can be classified on the Average purchase size, Lifetime value, Acquisition costs, Retention costs, Customer happiness and Value alignment scales.
These will help you better serving customers and increasing business growth.
Big Data analytics are very promising in Retail and Consumer Industries. Data from various sources such as consumers, products, online and in-store can be collected and analyzed to give business reports to the owner of business. This information can be used for selection of best business process for maximum output from the business.
Posted on: April 27, 2017 If you enjoyed this post then why not add us on Google+? Add us to your Circles